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The Viceroy Cigarette Advertising Campaign
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Smoking Kills

Back in the days when smoking was still cool, Steve McQueen made three television ads for the Viceroy cigarette company.
The ads were made 'in character' on the set of his then popular series Wanted: Dead or Alive.

VICEROY AD #1
Duration: 27 seconds.
VICEROY AD #2
Duration: 29 seconds.
VICEROY AD #3
Duration: 29 seconds.